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Breast cancer awareness has gone global

Breast cancer awareness has gone global

People around the world are sporting pink ribbons this month in honor of breast cancer awareness.


POSTED October 21, 2009 12:10 a.m.

The color pink has flooded streets all over the world during the month of October in an effort to raise money and awareness about breast cancer.  Community members have created fundraisers, big corporations have dyed their supplies pink and countries are hosting walks to bring about increased awareness of breast cancer.     
While many local residents have participated in the Walk for Hope and Emanuel Medical Center events in Turlock to promote breast cancer awareness month, there are other events going on that most people don’t know about.
Large organizations are using their market impact to spread the cause of awareness of breast cancer in hopes of raising as much money for cancer organizations as possible.   
One of those big organizations that everyone uses to send their mail is the United States Postal Service.  They have created a special breast cancer awareness stamp with a price of 55 cents to help raise money for breast cancer research. The stamp was issued in July 1998, and since then has raised over $54 million for breast cancer research. There have been a total of 785.6 million stamps sold so far. There are multiple designs and phrases for the breast cancer stamp including “Fund the Fight,” “Find a Cure,” and an illustration of the mythical goddess of the hunt.  
The National Football League is another corporate partner in the cause for breast cancer awareness. Football players are sporting pink armbands and pink bills on their team hats. Pink jerseys will be auctioned off and pink attire sold in NFL team stores throughout October. Through the end of the month, all football teams will be wearing pink cleats, wristbands, gloves, sideline caps, helmet decals, captains' patches, sideline towels and quarterback towels.  There will be pink sideline caps for coaches and sideline personnel and pink ribbon pins for coaches and team executives. Also there will be on-field pink ribbon stencils and pink goal post padding in end zones. To start off the game there will be pink coins used for the coin toss. For each football game, there is an in-stadium breast cancer public service announcement shown on the big screen.    
Most people don’t realize the impact breast cancer has not only in the United States, but around the world as well.    
Women living in Europe, North America and Australia experience the highest incidences of breast cancer, according to the World Health Organization. With the first breast cancer awareness event for the Middle East and Northern Africa, Egypt will kick off their Walk for the Cure in late October. Egypt will be hosting various events to help bring awareness to the Middle East and Northern Africa about breast cancer. The 2009 Egypt Race for the Cure will be held at the Great Pyramids of Giza. The event will include a 1.5 km run and walk through the pyramids, according to Reuters.  Other events will be a training in Alexandria with 10 Middle East countries about breast cancer, and a research meeting in Cairo.    
A five-country European event was held this month to help support breast cancer awareness as well. The Race for the Cure Across Europe, stretched from Athens, Greece to Bologna, Italy to Frankfurt, Germany to Zurich, and Switzerland to Antwerp, Belgium. Each city made their walk unique and different compared to the next city on the map to race for the cure. In Frankfurt, the race was along the Rhine River in which people got in their boats and did the Row for the Cure, according to the Susan G. Komen for the Cure Web site. In Bologna, there will be a day where women will be offered free mammograms.    
To contact Maegan Martens, e-mail mmartens@turlockjournal.com or call 634-9141 ext. 2015. 

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