Name of business: Glitz Fine Clothing

Type of business: Clothing store

Location: 306 E. Main St.

Contact info: 664-9737

Hours of operation: Tuesday through Friday from 10 a.m. to 6 p.m., and Saturday from 10 a.m. to 5 p.m.

History of business:  When Lisa Espinola bought Glitz from a family member in 2011, her goal was to change the way people shop — without having to spend an arm and leg to do it. Glitz Fine Clothing brings affordable high-end fashions to downtown Turlock.

“We offer higher-end fashion women’s clothing. We work with our customers, and if they can’t make it during regular business hours, then can call to make an appointment,” said Espinola.

The Main Street store has a modern feel and the  window displays are changed regularly and feature mannequins wearing the latest fashions.

“I love the challenge that comes with fashion and I’m always trying to reinvent this store to make it better than the previous year,” said Espinola. 

The boutique's clientele range in age — and so do the fashions.

“We also have a separate section of the store where all of our items are sold at a discounted price,” said Espinola.

Business specialty: Glitz carries name brand fashions from well-known lines, including jeans, dresses, shoes, handbags, jewelry and accessories.

“We carry handbags and several denim lines that are pretty popular, but we have something for all ages,” said Espinola.

Juicy Couture, 7 For All Mankind, and True Religion can all be found  at Glitz. The clothing store also carries hand-made jewelry from local artist Whitney Oliver.

“I appreciate the customers who come and shop at my store,” said Espinola. “Some of my customers have been shopping here since I became owner and I also enjoy seeing my regulars come in. If all goes well with this store I would like to open another boutique.”