Stanislaus County nonprofits looking for ways to begin or boost a social media campaign will now have an opportunity to attend a complimentary course on all things media marketing courtesy of Ali Cox and Company marketing agency.
After receiving several requests to help local nonprofits market their efforts online, Cox decided to develop a workshop at the Carnegie Arts Center – one of her nonprofit clients – for other local nonprofit representatives to gather and collectively learn not only basic social media operations but ways to optimize their campaign.
“As a company that specializes in online community management, I realized that this is one great way for us as a company to give back and share some of our best practices,” said Cox.
Social media sites offer the nonprofits a way to spread the word about their organization at no cost — a vital aspect for many organizations that operate on a tight budget. However, without the proper training social media efforts can often become a time-wasting activity that does not generate much traction. The nonprofit social media workshop will examine several sites including Facebook, Instagram, Twitter, GooglePlus, YouTube, and LinkedIn and equip nonprofit representatives with useful ways to utilize all that these sites have to offer in a timesaving manner.
“We are definitely going to get into the basics but also look at strategic methods as well. Our goal is to arm nonprofits with the skills, tips and tricks to best manage their time and find out which social media practices are best for them,” said Cox.
The complimentary nonprofit social media workshop will take place at 10 a.m. on Aug. 14 at the Carnegie Arts Center. Organizations much RSVP by emailing the following to firstname.lastname@example.org : Organization name, website address, social media handles, and attendee names. The workshop is made possible through the Carnegie Arts Center, Cherry Design and Printing, and La Mo which will provide coffee for guests.