Name of business: Powersports Supply

Type of business: Motorcycle, ATV, and watercraft parts, apparel, and gear

Location: 335 S. Golden State Blvd.

Hours of operation: 10 a.m. to 7 p.m. Monday through Friday, 9 a.m. to 6 p.m. Saturday, closed Sundays

Contact info: 634-5718, powersportssupply.com

History of business: Powersports Supply owner Jack Cudia grew up a power sport enthusiast, riding on Pismo Beach or simply wherever he could.

“It’s something I love,” Cudia said.

In August 2011, Cudia translated that enthusiasm into a profession, opening Powersports Supply in Turlock. Cudia started out small, gradually expanding his offerings into a full-service store with a product lineup that meets local residents’ needs.

Business specialty: If you own a motorcycle, all-terrain vehicle, or personal watercraft, Powersports Supply has you covered.

The store offers a wide range of items, from safety gear like helmets and jackets to trendy apparel. Powersorts Supply caters to off-road and street riders alike, though the in-store inventory currently skews toward dirt gear.

The store specializes in replacement parts, from both OEM and aftermarket suppliers. If it’s not in store, Powersports Supply can order it from a comprehensive, more than half million item catalog, and in most cases the part will be in-store the very next day.

“The next morning even, depending on the UPS driver,” Cudia said.

The full catalog listing is available on Powersports Supply’s website, along with detailed schematics showing how all those parts fit together.