Type of business: Women’s clothing store
Location: 2911 N. Tegner Road
Contact information: 209-535-5501
Hours: Tuesday – Friday, 11 a.m. to 7 p.m.; Saturday – Sunday, 10 a.m. to 6 p.m.; Closed on Mondays
Specialty: Country styles
Turlock’s newest shop, Urban Outlaw, opened its doors last weekend, ready to provide trendy western styles with an urban twist to the community.
“I would describe the style as a country style, but with a big city attitude,” said owner Amy Delgado Gentry.
Gentry, a Turlock resident, wanted to wait for the right time to open what is her second business endeavor. She previously owned a consignment shop in Oakdale, but on April 1 opened the doors to her first retail store in hopes of supplying Turlock women with the styles they desire.
“I live in Turlock, I’m from Turlock and I have family in the area, so I know what the people who live here want,” said Gentry. “I carry a lot of country girl stuff…it’s very trendy and kind of ‘new country.’”
From tops and jeans to shoes and purses, Urban Outlaw carries a variety of brands including Free People clothing, Minnetonka moccasins and Dan Post boots. In addition to women’s clothing and accessories, the store also offers men’s T-shirts, gift items and home décor, most of which is hand crafted by local artisans.
“Shopping local helps you save time and money, and you’re also helping the local community,” said Gentry. “It’s so much nicer to stay in this area and shop.”
In order to select the styles sold in her shop, Gentry travels to the LA Fashion Market bi-monthly to hand pick each item. A common theme throughout Urban Outlaw is “pro-Americana,” said Gentry, with many items, clothing and décor alike, referencing Old Glory and supporting the Second Amendment. The shop also sells many items which pay homage to Native American culture, like their moccasins and countless jewelry styles.
“I like to actually go and touch the stuff, look at it with my own eyes and see if it’s worth it,” said Gentry. “We want our clothing to stand out – I don’t want to fit in.”
Gentry purposely chose Urban Outlaw’s location near Costco in order to set the store apart from other women’s clothing shops in town, she said, many of which are located downtown.
“It stands out and is by itself,” she said. “When you go there, you’re going there just to shop Urban Outlaw.”
Customers can stay up to date with Urban Outlaw on Instagram, @_urbanoutlaw.