A tale of two Starbucks locations unfolded over the past week in Turlock.
On Saturday, the Starbucks location at 2870 W. Monte Vista Ave. within the Target shopping center abruptly shut their doors for good. The very next day, the coffee chain opened up shop at 1100 W. Monte Vista Ave., across from the Stanislaus State campus.
The new location near Stan State, which is also across the street from Dutch Bros, was slated to be the 11th Starbucks in Turlock when it was first proposed in the summer of 2023. But the recent closure of the other Monte Vista location and the Stan State campus decreasing from two on-campus Starbucks spots to only one makes the current count at nine.
The sudden closure of the 2870 W. Monte Vista coffee shop came two days after Starbucks announced Thursday that it would be immediately closing hundreds of stores in the U.S., Canada and Europe and laying off 900 nonretail employees.
There was no announcement other than a note on the front door, which read: “We’ve made the incredibly difficult decision to close this Starbucks at the end of this week. We know this may be hard to hear — because this isn’t just any store. It’s your coffeehouse, a place woven into your daily rhythm, where memories are made, and where meaningful connections with our partners grew over the years. We’re deeply grateful for the community that’s been built here.”
The same note was posted at the entrances of shuttered Starbucks’ across the nation.
In a letter sent to employees Thursday, Starbucks Chairman and CEO Brian Niccol said a review of the company’s stores identified locations where the company doesn’t see a path to financial stability or isn’t able to create the physical environment customers expect. Those stores are being closed, while other existing locations or new ones like the one across from Stan State will help ring in a rebrand of sorts.
Starbucks plans to introduce protein drinks, new baked goods and a new dark roast coffee next year. It will also test beverages made with coconut water, customizable energy drinks, and gluten-free and high-protein foods. The company said in July that it’s confident that the new products and improved store operations will soon help turn around the company’s lagging U.S. sales.
Starbucks reported that its revenue rose 4% to $9.5 billion in its fiscal third quarter, better than the $9.3 billion Wall Street expected, according to analysts polled by FactSet. But same-store sales, or sales at locations open at least a year, fell 2% in the April-June period. That was a bigger decline than Wall Street expected, and it was the sixth straight quarter that the Seattle-based company reported lower same-store sales.
The new location across from the college, in the shopping center that formerly housed Rite-Aid and still includes popular food destinations like Fire Wings and Daraman, is open daily from 5 a.m. to 11 p.m.
The Associated Press contributed to this report.