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Breakfast challenge proves that a picture is worth a thousand dollars
Got milk pic
Thomas Downey High School students and milkman Principal Baum from Modesto have breakfast eating contest as part of the 2013 got milk? Breakfast Challenge kickoff. - photo by PRNewsFoto/California Milk Processor Board

The California Milk Processor Board invites California high school students to share a photo of their breakfast that contains milk on Facebook, Twitter, or Instagram for a chance to win $1,000.

The seventh annual got milk? Breakfast Challenge will award $1,000 to a grand prize winner whose photo accumulates the most likes on the Facebook contest page. The contest will also reward two runners-up with $200 store gift cards.

The contest aims to be a friendly competition to encourage daily breakfast consumption with milk amongst California students.

“We want to make eating breakfast fun while inspiring young people to form healthy habits,” said executive director of the CMPB Steve James.

Research shows that eating breakfast has been proven to help students do better in school overall, boosts vitamin intake, and increases energy and focus. In addition, milk has significant benefits when it comes to muscles, bones, and teeth.

“Research shows that students who eat a healthy breakfast are more attentive in the classroom and do better in school,” said registered dietician Dr. Wendy Bazilian. “And feeding our students breakfast with milk is key to supporting their success.”

Those interested must submit a photo of their breakfast with milk to Facebook, Twitter, or Instagram with the hashtag #gotmilkinmybreakfast. Viewers are then able to vote for their favorite photo on the Facebook contest page.

Contestants have until Oct. 3 to submit their photos. For more information on the got milk? Breakfast Challenge, visit