The words “buy local” have been promoted across the state and country over the past few years and there is no better day to head the command than on Small Business Saturday.
Founded in 2010 by American Express with the hopes of stimulating growth for local businesses, Small Business Saturday has since exploded beyond the company’s grasp.
“Everyone has hopped on that bandwagon today because it does feel good to shop local and it feels good as a business to be supported by local customers,” said Dana McGarry, owner of downtown Turlock shop Emporium and administrator for the Downtown Property Owners' Association.
With 3.4 million small businesses in California that account for 99 percent of the state's employers, small businesses have become vital element of towns across the state.
“Small businesses embody the entrepreneurial spirit that has driven the economy of our Golden State,” said Governor Jerry Brown, noting that over half of the private sector is employed by small businesses.
The single day has since grown into a fully fledged movement that, when coupled with the excitement of the annual Festival of Lights on the preceding evening, has become the unofficial launch of the holiday season in Turlock.
“I think the restaurants and stores feel that good pinch of being busy,” said McGarry.
“More people know about Small Business Saturday and definitely take advantage of the savings,” added Envy Fine Clothing owner and buyer Darlene Dover, noting that the store has participated for years.
Small Business Saturday has grown in tandem with the revitalization of downtown Turlock leaving many local businesses anticipating this Saturday to bring in the most shoppers yet.
“We expect to be busy this Saturday,” said DIGS co-owner Diane Parker. “The shoppers definitely make for a festive downtown during the holiday season.”