Type of business: Mobile carpet cleaner

Hours: Monday through Saturday, 6 a.m. to 6 p.m.

Location: Mobile

Contact information: 209-668-2727

Specialty: Carpet restoration

History of business:

With spring cleaning duties just around the corner, ASAP Carpet Cleaning hopes to put their 25 years of business to the test. Since 1992, owner Pete De La Puente has helped to clean the carpets of Turlock after realizing the community needed more cleaning services at their disposal.

ASAP Carpet Cleaning offers both commercial and residential carpet cleaning, as well as upholstery cleaning, tile, grout and natural stone cleaning and commercial-only janitorial services. Throughout his years of entering the community’s homes to clean and serving as a worship leader at New Hope Community Church, De La Puente has come to know and love the area where he works.

“Turlock is very close,” he said. “I love family, and I’m going into these homes, starting relationships with them and knowing that every time I talk to one person, it’s going to lead me to someone else.”

To get a home’s carpet like new again, De La Puente uses the largest Prochem machine available, allowing for better cleaning and fast dry times. De La Puente said that ASAP Carpet Cleaning has never run into a carpet too filthy to be cleaned.

“In fact, we like them dirty,” he said.

De La Puente added that ASAP Carpet Cleaning is always up-to-date on the latest cleaning methods and products, and takes pride in the fact that each customer gets a personalized cleaning.

“I show up and do the cleaning myself,” said De La Puente. “It’s not just some $10 an hour guy.”

ASAP Carpet Cleaning travels up to about 15 miles outside of Turlock and its surrounding areas, also serving the communities of Atwater, Livingston, Ceres, Oakdale and Modesto. De La Puente decides the pricing of his services based on what he thinks is fair, he said, and offers free estimates and a ten percent discount on tile and carpet cleaning services for all military, law enforcement, firefighters and senior citizens.

“I charge what I would be willing to pay somebody,” said De La Puente. “There’s not a rich or poor — it doesn’t matter. It’s what I feel is fair as a whole.”

De La Puente added that he enjoys cleaning the carpets of homes in Turlock because it allows him to bring kindness in with him, as well as exceptional customer service.

“We want to be honest and trustworthy in their homes,” he said. “We make sure we’re respectful of their property and as a person to them; we always want to make sure we’re irreplaceable.”