By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
Local women launch online community events calendar
HeyTurlock pic
Alison Cox and Hilary Smith Callis are the creators of HeyTurlock, an online calendar that aims to be the go-to website for events in and around Turlock. - photo by Photo Contributed

As active community members, Turlock residents Alison Cox and Hilary Smith Callis wanted to create a platform for the city to share and promote its events. This led the pair to launch HeyTurlock – an online calendar that aims to be the go-to website for those curious about Turlock happenings.


“We had an ‘Ah-ha!’ moment because with events in Turlock, there are always so many conflicts,” said Cox. “We wanted to create a platform that allows people to put their events up, and for small businesses and nonprofits to have the opportunity to reach the entire community.”


The online community event calendar supports Turlock and the immediate surrounding areas, including Denair, Hilmar, Hughson and Stevinson, and allows residents to learn about new events for free. Event organizers can self-submit their events ahead of time, which are then categorized and searchable by type, such as kids, nightlife, art, music, sports, education and more.


The uploading process is simple, and the only criteria for an event to be featured on the site is that it must be open to the public, whether it is ticketed or free. HeyTurlock will promote submitted events on their website, as well as through social media platforms like Facebook, Twitter and Instagram.


“We want this to be a platform that has easy access so that people can schedule their own lives and not miss out on the events around town,” said Cox.


Events posted six months or more from the event date are free, and the price increases in increments of $5 per month as the event date draws closer. However, through the end of the year, it is free for anyone to submit as many events as they want. Once an event is uploaded, organizers can rely on HeyTurlock as a promotional tool to help get the word out about their event.

“We have a dedicated editorial team that is going to be posting about all of the events,” said Cox. “Any time someone Googles Turlock, we want them to see the good things that are happening within our community.”

HeyTurlock also features a HeyFave platform, which is a paid service that provides an avenue for local businesses and organizations to cross-promote their events and services across the community. HeyFaves receive their own profile on the HeyTurlock website and one dedicated post across HeyTurlock social media properties per month.

“HeyFaves are awesome because the businesses and nonprofits will be able to get their message out to a much broader audience than they already have,” said Cox.

HeyTurlock officially launched on Thursday night, and Cox hopes the community takes advantage of the opportunity to keep track of the city’s events.

“I am so excited to be able to provide really digitally savvy marketing and promotional support to our small businesses and nonprofits, and not to miss out on any event that‘s happening,” said Cox.

To submit an event or to see what’s happening in Turlock, visit