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New boutique upcycles vintage furniture
in business pic
Rustic Roots specializes in upcycling and customizing furniture. - photo by JAYDEEP BHATIA / The Journal

Name of business: Rustic Roots

Type of business: Vintage furniture boutique

Location: 116 North Center St., Turlock

Hours of operation: 10 a.m. to 6 p.m. Tuesday through Friday; 10 a.m. to 4 p.m. Saturday Contact info: 605-4333


History of business: The dream of two Turlockers, Kristina Horn and Jenny Sousa, came true on June 8 when they opened their vintage collection store, Rustic Roots. The idea behind the store has its roots in the idea of “upcycling,” or taking used furniture, enhancing it, and then selling it back. Both Sousa and Horn have been avidly restoring and working with furniture for years.

Their love and passion for the work eventually led them to open a shop on Center Street in downtown Turlock.

“It’s been fun to see it come alive,” said Horn.

Horn, who previously served as bookkeeper and accountant, began working with furniture 20 years ago, as a means of furnishing her home. The home project eventually led to her decision of opening a full-fledged business.

“It really came of necessity,” said Horn. “But when I started working, I realized how passionate I was about this.”

Sousa is a manager at Bistro 234, a local fine dining restaurant in Turlock. Despite her other full time obligations, she continues to pursue her passion of furniture.

Although Rustic Roots has only been open for two weeks, Horn said the community has been very receptive of the business and what it has to offer.

“The community and the city of Turlock have been great,” said Horn. “Both the city manager and city attorney came in and said hello.”


 Business specialty: Rustic Roots specializes in upcycling and customizing furniture. The shop offers a wide and unique variety of antique furniture goods that will compliment any type of household.  Along with having an impressive display of already furnished goods, Horn promises that the work they do at Rustic Roots will add a sense of self and personality to any piece of furniture.

“Everything that leaves this place is comparable to a brand new piece of furniture,” said Horn. “If it’s not then bring it back."