It’s prime time for California Almonds.
NFL Hall of Famer Deion “Prime Time” Sanders and California Almonds have teamed up to help consumers of almonds “own their prime.”
Sanders and California Almonds are encouraging individuals to be smart about the post-exercise recovery regimen. Almonds are rich in nutrients that can help with exercise recovery – making them a It is great way to “own your prime.”
“You can’t achieve your prime unless you put in the work … daily,” Sanders said in a press release issued by California Almonds. “In order to be your best you, you’ve got to recover with the right stuff. It’s all about consistency. I’m partnering with California Almonds to share how almonds help me stay prime, all the time. It don’t stop, baby.”
Sanders, who won Super Bowl championships with the San Francisco 49ers and the Dallas Cowboys, was in the news this week with for his coaching exploits.
The six-time All-Pro spent the past three seasons coaching at Jackson State, a small, historically black college in Jackson, Mississippi. The Tigers were 23-3 over the past two seasons, with a perfect 16-0 record in the Southwestern Athletic Conference. Sanders was hired by the Pac-12's University of Colorado prior to the start of the 2023 season, and led the Buffaloes to a stunning 45-42 victory Saturday over TCU, the runner-up in last year’s national championship game.
That’s good news for California Almonds since Sanders’ national profile has never been higher following the victory over Texas Christian.
According to research funded by the Almond Board of California, almonds may improve your recovery response from physical activity. Among 64 adults ages 30-65 who are occasional exercisers, the study found that most participants who ate almonds experienced reduced fatigue and tension during muscle recovery, increased leg and lower back strength, and decreased muscle damage during the first day of recovery.
“What we found tells us definitively that almonds should be added to sports nutrition strategies to help people recover better from exercise,” says David C. Nieman, professor and principal investigator at Appalachian State University. “Carbs get most of the attention when it comes to fueling for exercise, but almonds offer a nutrition package, including good unsaturated fats, the antioxidant vitamin E, and proanthocyanidins — a class of polyphenols, which are protective compounds in plants that help explain the beneficial outcomes in our study.”
You can catch Sanders in action with California Almonds on CBS, Fox, ESPN, and social media. For more inspiration on how to Own Your Prime from Coach Prime himself, visit Almonds.com and follow California Almonds on Facebook, Instagram and Twitter.
