Type of business: Girls’ clothing boutique
Location: 22 W. Main St. Suite C
Hours: Monday, 11 a.m. to 3 p.m.; Tuesday, Wednesday and Friday, 10 a.m. to 5:30 p.m.; Thursday, 10 a.m. to 7:30 p.m.; Saturday, 10 a.m. to 4 p.m.; Sunday, 12 p.m. to 4 p.m.
Contact information: 209-585-8691
Specialty: Baby shower gifts, outfits for special events
History of business:
After having three children and settling down in Turlock, Marin Krieger began thinking of ways that she would be able to put her fashion degree to use. As a mother who struggled to find her kids cute things to wear, she decided to open the children’s clothing boutique now known as Shabby Addy right in the heart of downtown.
“I’ve always wanted to open a store,” said Krieger, “but the biggest part isn’t selling the clothes – it’s showing young entrepreneurs and our kids that anything is possible.”
Located in the same downtown space as women’s boutique Bella Forte, Shabby Addy offers the latest trends and fashionable styles that keep kids up-to-date, but still preserve the youth and innocence found in girls’ clothing. Shoes, pants, shirts and dresses from nearly 40 designers, both well-known and up and coming, can be found at the boutique, including the sparkly, princess-like attire of TuTu Du Monde and kid-sized Hunter Boots.
“You can always find something here that’s a little sweet, ruffly and sometimes funky,” said Krieger. “These are things that you’re not going to find at your average Target or Kohl’s – we definitely try to offer something different.”
Krieger often travels to Los Angeles, San Francisco and even Dallas to hand select the styles found at Shabby Addy, she said. Girls’ trends typically follow that of women, she added, but one or two seasons behind.
“Whenever you see a women’s trend start coming, then usually in some form it will trickle down to the children, but with a more childlike twist,” said Krieger.
Krieger not only takes pride in Shabby Addy’s unique assortment of outfits, but their durability as well. Many moms resell clothing bought at Shabby Addy when it no longer fits their child since the clothing typically remains in good, wearable condition.
This inspired the creation of Addy Loves, which allows gently-worn clothing bought at the boutique to be returned for a 20 percent store credit. Shabby Addy collaborates with local teachers to find students in need, who then receive clothing that has been returned.
“It just helps kids keep their self-esteem up and puts a smile on their face,” said Krieger.
Owning a children’s boutique downtown has been nothing but a positive experience over the past four and a half years, added Krieger, and she hopes to see the community continue to support local businesses.
“Anytime I get an order or a customer comes in, it’s super personal to me because I feel like they’re helping to support my dream, which is to show the kids they can do anything they put their mind to,” she said.