Name of business: GoFresh Meals
Type of business: Healthy cuisine preparation and pickup
Location: 2103 Fulkerth Rd., Turlock
Hours: 7 a.m. to 7 p.m. Sunday-Thursday; 10 a.m. to 5 p.m. Friday and Saturday
Contact information: 209-620-8767
History of business:
When Naomi Tostado and Billy Anderson noticed that the Central Valley was lacking enough quick, healthy options when it came to meal time, the pair jumped into action and have now brought convenience without the guilt to Turlock.
Tostado and Anderson opened the doors to their first GoFresh Meals location in Modesto in 2016, using their backgrounds in fitness and nutrition to go from prepping meals at home to serving them to those looking to feel their best. There were some shake ups along the way — Modesto’s GoFresh location was originally called Prep for Success Meals.
The change came when Tostada and Anderson realized the company was catering only to fitness athletes, rather than the average person just looking for something healthy to eat. From that ideal, GoFresh was born, and last week their latest location opened in Turlock.
“Eating healthy is such a foreign thing here, and we wanted to make it a much more inviting environment for our customers. We wanted a name that embodied what we did,” Anderson said. “We’re 50 percent health, 50 percent convenience.”
With to-go meals like Asian chicken stir fry, beef-wrapped asparagus, barbecue chicken and more, it’s easy to just focus on the delectable food at GoFresh, but that’s not where Anderson and Tostada want the conversation to end.
“It’s all about education. At the end of the day, whether you’re eating for convenience or learning to cook for yourself, it’s all about showing people that healthy eating isn’t boring,” Anderson said. “We don’t talk about diets — all you have to do is replace even just one meal a week, and you’ll see a major difference.”
In the future, Anderson and Tostada plan on adding a juice bar and protein bar at their new Turlock location, and hope to hold educational seminars.
“We’re going to change how people think about health,” Anderson said. “This is a valley in massive need of something like this, and we hope to provide something people aren’t used to.”