Everyone loves a new tradition, but when there is finely crafted beer involved, that tradition gets a little more love than others. Today, the Stanislaus County fairgrounds will host the first annual Central Valley Brewfest.
The inaugural event is a chance for community members and beer connoisseurs to come together to enjoy a selection of over 27 breweries offering 50 different styles of beer.
Veronica Camp, organizer of the event, said that brewfest is a chance for a small town to get a big time feel.
“The city has yet to have a chance to experience an event like this," said Campbell. “I want to bring that big city feel to Turlock.”
Camp, who owns her own production company, was a former promoter for Gallo Winery and has hosted similar events in New York, Chicago and San Francisco.
The selection of beer at the event will definitely have a big city taste as well. Along with local Valley breweries like Fresno’s Tioga-Sequoia Brewery and Turlock’s very own Dust Bowl Brewery, San Francisco's Speakeasy Ales & Lagers will be making the trip down to Turlock.
Camp said the event will be more similar to a wine tasting, with unlimited sampling of some of the world's best breweries.
“It's really gonna give people a chance to taste breweries from up and down California,” said Camp.
But the event isn’t just about suds and buds. This year’s brewfest will also be supporting the Peer Recovery Art Project, a local charity based out of Modesto. The charity will be selling artwork from local community members and the proceeds will help an informally networked street team.
Camp is estimating around 350 attendees at the inaugural event and hopes there will be something that can cater to everyone's demand, regardless of their particular taste in beer.
“It’s gonna hit every demographic,” Camp said.
Along with the array of delectable beverages, this year's brewfest will also have live music and two independent food trucks for those looking to fill their belly with something other than beer.
The brewfest will be hosted at the Stanislaus County fairgrounds and is scheduled to start at 1 p.m. today and end at 5 p.m. Online tickets are $30 and tickets at the door are $35. Tickets for designated drivers will be $20.