Retail giant Walmart launched a new campaign on Facebook to nominate nonprofits for $1.5 million in grants this holiday season.
The "12 Days of Giving" Facebook-powered campaign allows users to nominate - or write in - local nonprofits that focus on providing basic needs such as food, shelter, clothing and baby supplies.
Facebook users can begin nominating today through Nov. 30 on Walmart's Facebook page.
"Many of our Facebook fans make charitable donations and talk with each other about special needs in their communities, especially during the holidays," said Wanda Young, senior director of social media for Walmart U.S. "We wanted to go where these conversations are already happening and give users the opportunity to take the next step by nominating organizations they feel are providing especially critical services."
Users must submit a 200-word description of the nonprofit and its impact on the community. Submissions must also include photos illustrating how the nonprofit helps families make ends meet. A panel form the Walmart Foundation will review submissions and announce the winner daily on Facebook from Dec. 12 to Dec. 23.
"Giving back has always been part of Walmart's tradition - not just during the holidays but year-round-and much of this is done through partnerships with local nonprofits," said Julie Gehrki, senior director at the Walmart Foundation. "We want every dollar to be as impactful as possible and think that local, individual submissions will help us uncover the greatest needs."
To nominate an area nonprofit that provides basic needs, visit www.facebook.com/walmart.
To contact Jonathan McCorkell, e-mail email@example.com or call 634-9141 ext. 2015.