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World Tile puts customers’ needs first
World Tile
Pam Heaney, Keristofer Seryani and Virginia Madueno celebrate World Tile Design & Showroom’s grand “re-opening” on Nov. 1 (Photo contributed).

Name of business: World Tile Design and Showroom

Type of business: Custom counter top fabrication and installation

Location: 728 S. Center St., Turlock

Hours: 9 a.m. to 5 p.m. Monday through Friday; 10 a.m. to 2 p.m. Saturday; By appointment

Contact information: 209-996-1040

Specialty: Quality customer service


History of business:

World Tile Design & Showroom has helped Turlock and the surrounding community create the kitchens of their dreams since they moved into town five years ago, and this month the business celebrated its anniversary — and an exciting new partnership — with a grand “re-opening” of their newly-remodeled showroom.

World Tile originally operated out of the home of its owners, Ramiro and Virginia Madueno, in Riverbank before moving to Turlock in 2013, where today customers can select tile, granite, quartz and stone products that are crafted within hours.

“We looked in Riverbank, Oakdale and Modesto, but my husband said no one compared to what Turlock was able to do for him when he was out researching permits and business licenses,” Virginia Madueno said. “He immediately said Turlock is going to be our second home.”

Virginia operates her own public relations, marketing and community outreach firm, Imagen, out of an office on World Tile’s second story, and she now uses her business to help her husband manage marketing for the showroom. The first thing she told him, she said, was that World Tile needed to expand its product line.

With that expansion came a partnership with Bedrosians — a tile and stone designer whose nearest location is in Modesto. World Tile’s showroom not only has samples of what Bedrosians products are available, but customers can also order unique styles from the company seen online right in Turlock as well.

“We want to make sure the community of Turlock and its adjacent communities now see Turlock as another viable option to pick up Bedrosians products,” Virginia said. “We thought, ‘If we can save people from having to drive into Modesto, then let’s launch this.’”

In addition to countertops and tiles, World Tile also provides consultation for cabinetry, connecting customers with local tradesman who can create custom work, as well as plumbing and everything else in between.

Virginia believes World Tile’s success in Turlock over the past five years is due in part to the showroom’s excellent customer service. She gave the example of a couple from Tracy who recently came to the business for a new countertop after their efforts proved to be useless at one of the town’s larger hardware stores.

“No one would even look in their direction because they wanted a smaller piece,” Virginia said. “They came in here, went and had lunch, came back and had it ready for them in two hours.”

World Tile, and Ramiro, always go above and beyond for customers, Virginia added.

“I think that’s what differentiates my husband from others. If there’s something that isn’t 90 to 100 percent spot on in terms of craftsmanship, he’ll rip it out,” she said. “He doesn’t believe in mediocre work. He really does pride himself on quality and the care that he likes to give his customers.”