Playhouse Merced is hoping to reel in audiences with their production of the musical “Big Fish,” which finishes its run this weekend. Based on the novel by Daniel Wallace and the Columbia Pictures film directed by Tim Burton, “Big Fish” centers on Edward Bloom, a traveling salesman who lives life to its fullest. Edward's penchant for telling incredible, larger-than-life stories thrills everyone around him, except for his son Will, who takes a more realistic approach to life.