The nine events that applied for their share of $46,000 in the 2015-16 Community Events and Activity Grant funding cycle last month can move forward following the Turlock City Council’s decision last week to award full funding in the amount of $40,250 to all applicants.
Fortunately for those events that missed their chance to vie for this funding, the Council also voted to initiate another funding cycle to find a worthy applicant for the $5,750 in remaining Community Events and Activities grant funds.
“I think that the work we put into this has resulted in a very qualified group of applicants that are going to be funded,” said Councilmember Matthew Jacob, “and actually having some surplus money is great so we can try to fund additional activities.”
Grant funding for the Community Events and Activities Program is budgeted at $46,000 for the 2015-16 fiscal year. The grant funding is derived from the transient occupancy tax that hotel guests pay when they stay in Turlock.
Illicit Car and Truck Club received a $5,000 grant for the 2016 Bring the Ruckus Car Show and Concert, which is projected to bring in anywhere from 300 to 500 attendees, including an estimated 25 to 50 attendees from out of town. The estimated direct economic impact for the event is $35,000 from day visitors and $2,250 from overnight visitors.
“Out of those that came and attended the show last year, the hard numbers were five from the state of Idaho, three from Vegas, three from Oregon and two from Arizona, which all utilized our restaurants and our hotels,” said Illicit Car and Truck Club President and Founder Yeshi Wisniewski in August.
The funding will go towards securing Stanislaus County Fairgrounds for the event location, as well as entertainment.
California State University, Stanislaus received $5,000 to help cover the cost of the Tournament of Champions, which is estimated to bring in upwards of 1,200 attendees, with more than 1,000 guests coming from out of town. The estimated direct economic impact for the event is $14,000 from day visitors and $150,000 from overnight visitors.
For an event that is expected to have a total attendance of 2,000, MD Event Productions and Art Expressions of San Joaquin received $5,000 for the 2016 Central Valley Brewfest. The event is estimated to have a direct economic impact between $30,000 and $40,000 from day visitors and $8,000 to $12,000 for overnight visitors. The funding will be used for radio and social media advertising, increased facility rental rates, additional security and additional restrooms.
“We’re getting requests from large breweries that want to come from Oregon and Nevada, so I think it is definitely going to be a big success again,” said Veronica Camp, founder and organizer of Central Valley Brewfest in August. “I think as the years go on and the word spreads, we’re just getting bigger and better.”
The Carnegie Arts Center received $3,250 for the Carnegie Centennial Celebration, which is expected to draw in 400 total attendees, with an estimated direct economic impact of $6,500. The grant will go towards supporting a community-wide event that aims to celebrate the building of Turlock’s historic Carnegie Library.
The Assyrian Church of the East received $5,000 for the Assyrian Festival, which is projected to bring in 10,000 attendees, including an estimated 3,000 from out of town. The estimated direct economic impact is $15,000 from day visitors and $5,000 from overnight visitors. The grant will be used to promote and educate the public about the Assyrian culture with food, exhibits, vendors, a carnival, and kid zone.
For an event that is estimated to bring in 500 out-of-town attendees and an expected overall attendance of 5,000 guests, WGAS Motorsport Entertainment, LLC received $3,500 for the 2016 Monster Truck Spring Nationals. The estimated direct economic impact is $196,000 from day visitors and $10,500 from overnight visitors. The funding will be used to help cover the cost of promoting the event and the City of Turlock.
The Turlock Journal and MNC received $3,500 for the Second Annual Central Valley Senior Showcase, which is estimated to draw in 900 attendees, with 90 coming from out of town. The projected direct economic impact is $31,500 from day visitors and $6,750 from overnight visitors. The grant will be used to organize and hold the showcase, which is a pair of exhibition basketball games featuring senior all-stars from high school basketball teams.
The Turlock Downtown Property Owners Association received $5,000 in funding for the 16th Annual Festival of Lights, which is estimated to have a total attendance between 3,000 and 8,000 individuals, 300 to 2,400 of which are projected to come from out of town. The direct economic impact is estimated between $21,000 to $56,000 from day visitors and $45,000 to $360,000 from overnight visitors.
The funding will go towards a full-scale marketing campaign complete with banners, radio, online, posters, and a special print publication. Additionally, the grant will help cover event costs, such as insurance, set up and clean up.
For an event that is estimated to bring in 3,000 overall attendees, with more than half expected to come from out of town, the American Cowboys Team Roping Association received $5,000 to help pay for facilities at the ACTRA California Chapter State Finals. The estimated direct economic impact is $63,000 from day visitors and $405,000 from overnight visitors.
New grant requests must be received no later than Oct. 5 for events scheduled between July 1, 2015 and June 30, 2016. Qualified organizations are mandated to attend the Parks, Arts and Recreation Commission meeting on Oct. 14 to present their event or activity.
The Turlock City Council will affirm or modify the Community Events and Activities grant funding requests on Oct. 27 as submitted by the Commission.