Name of business: The Pink Door Lingerie
Type of business: Lingerie boutique
Location: 2101 Geer Rd. Suite 116 in Turlock
Hours: 8 a.m. to 4 p.m. Tuesday, Thursday and Friday
Contact information: www.pinkdoorlingerie.com, @the_pinkdoor_ on Instagram
Specialty: Affordable lingerie for all sizes
History of business:
After working as a nail artist for over 20 years, Ceci Gallegos Staats has had plenty of conversations with women — and she knows what they want.
This knowledge, coupled with fears and doubts about her profession during the coronavirus pandemic, recently led Gallegos Staats to embark on a completely new adventure called The Pink Door, which aims to provide affordable lingerie to women of all sizes.
“Lingerie makes you feel good and some girls are shy, but I really think it helps bring their confidence out,” Gallegos Staats said. “I started talking to my clients and they thought it was a great idea, and it would keep them from driving to department stores just to get lingerie that’s cute.”
Gallegos Staats’ small-scale boutique is located inside of her salon, The Beauty Studio, and offers a wide variety of women’s underwear and nightclothes of all styles, from bras and panties to bodysuits and teddies. The options come in a wide range of sizes, too, from XS to XXXXL.
“I didn't want to just have a certain type of size, because we’ve all been different sizes and everyone is different,” Gallegos Staats said. “For such a small area, I offer a really big variety. There’s something for everybody.”
The Pink Door’s inventory is affordable in price, too, with prices ranging from $15 to $40. While in-salon shopping is an option, The Pink Door also has a website where items can be ordered and either picked up by customers at the shop, or dropped off locally by Gallegos Stats.
So far, the experience has been a rewarding one for Gallegos Staats, she said, and she’s enjoyed providing clothing which helps women feel and look their best. The Pink Door will celebrate a grand opening from 4 p.m. to 8 p.m. on Friday with free drinks and gift bags for the first 25 customers.
“I'm very excited. I have a really great crowd of people supporting me,” Gallegos Staats said. “I just think that women are really good at supporting each other.”