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Turlock’s Price Ford to expand next door with Price Honda
City enters into tax sharing agreement with County
Price Honda
The vacant lot next to Price Ford in Turlock along S. Golden State Boulevard will soon be another car dealership, Price Honda, after plans were approved by the Stanislaus County Board of Supervisors on Tuesday (ANGELINA MARTIN/The Journal).

The Stanislaus County Board of Supervisors this week gave the go-ahead for another car dealership to be built on the outskirts of Turlock, with construction set to begin in the spring. 

Fans of Price Ford on Golden State Boulevard will be pleased to hear its owners are expanding into the vacant lot next door with the addition of Price Honda, which was approved by Supervisors on Tuesday with a few caveats. The five-acre parcel will be developed in two phases, with the completion of Phase 1 anticipated within 12 to 14 months of construction’s start in the spring and Phase 2 within the next 10 years. 

Despite a development restriction easement on the property which has been in place since 1966 and was supposed to last until 2033, the City of Turlock terminated the restriction and also entered into a tax sharing agreement with the County which will see the City collect 50% of the new dealership’s sales tax revenue and provide both Price Ford and Price Honda’s public sewer and water services. Portions of the sales tax revenue collected from the new Price Honda will be dedicated to future planning, design and construction of the Taylor Road interchange at Highway 99. 

Owners James Figurell and David Price purchased their original Ford dealership, formerly known as Patchett’s Ford, in June 2015 and have since become a philanthropic staple in the community, hosting fundraisers for local schools and even donating a car to Turlock High School’s auto shop in 2018. 

During review of the new Price Honda project, the County planning department discovered two other issues in addition to the development restriction easement: compatibility with the nearby residential neighborhood and the project’s proposed signage.

Sharon Turnbull, who lives and owns several properties along Barnhart Road behind the project site, complained of dust from the project site from vehicle delivery trucks and Price Ford employees parking in the vacant lot — something that is not permitted under the property’s current zoning. She also said that the current dealership is the cause of speeding cars and semis down Barnhart Road.

“This is getting to be a real nuisance with the racing and stuff down the road,” Turnbull said. “We are an older community, we’re nothing fancy, but we do try to keep our areas clean and neat. Something’s got to be done now.”

Figurell said during the County Planning Commission meeting on Aug. 5 that Price Ford has a policy in place which states employees aren’t to use Barnhart Road, and that he would ensure his staff follows the order. A wall will be built along the backside of the project to act as a buffer between the residential area and dealership, and neighbors will be able to reach the dealership directly should any disturbances occur as part of a Good Neighbor Policy included in the project.

Also, despite the City of Turlock’s sign ordinance which would not allow for the Price Honda’s proposed 65-foot-tall sign, the approved project will include the signage after the Planning Commission considered a nearby 75-foot Peterbilt sign and the existing 45-foot Price Ford sign along the highway. 

Supervisor Terry Withrow said the project has been years in the making and “painful,” but was happy to see it finally moving forward. Supervisor Vito Chiesa assured nearby residents that if they had any problems with noise, dust or vehicles driving down Barnhart Road, they could call him directly.

“If I lived on Barnhart, I’d feel the same way,” Chiesa said.