Name of business: Sculpt Fitness

Type of business: Fitness center

Location: 109 S Center St.,  Turlock

Hours of operation: 3:30 p.m.  to 8:00 p.m. Monday; 6 a.m. to 11 a.m. and 3:30 p.m. to  8 p.m. Tuesday through Friday; and 6 a.m. to 11 a.m. Friday

Contact info: 602-4674

History of business: When Sculpt Fitness owner Kevin Smith decided to leave his gig at fitness giant In Shape City and open his own gym, he wanted to break away from the norm of conventional gyms. Instead of random trainers giving generalized workouts, Smith felt that each client deserves that personal touch. So, in 2007, he did just that, and opened Sculpt Fitness.

Devon Martinez, one of the four trainers at Sculpt, said that unlike conventional gyms, Sculpt is more family-orientated and personalized towards each of its 70 plus members.

“It's like half of a normal club and half of it still personalized,” said Martinez. “We have a personalized profile for everyone and keep track of what they’re doing.”

Upon arrival, new members, whatever their age or fitness level may be, can expect a full fitness assessment. Based on the assessment, the trainers create a plan that is catered exactly to meet that member's specific needs.

Along with physical training plans, the trainers at Sculpt also advise members on nutrition and supplements.

“We go over everything,” said Martinez.

But probably the one thing that sets Sculpt apart from its competition is the family environment and kinship that it has created with its members.

“We like to build relationships with people,” said Martinez. “No one here is just a number.”

Business specialty: Sculpt Fitness specializes in personal training, specialized training sessions and creating diet, schedule and supplements plans to optimize fitness and promote a healthy lifestyle.