Name of business: Jura’s Pizza Parlor
Type of business: Sports bar and restaurant
Location: 783 N. Golden State Blvd., Turlock
Hours: 11 a.m. to midnight, Monday—Sunday
Contact information: 209-667-1902
Specialty: Hot wings
History of business:
After nearly 40 years in business and multiple locations in Turlock, Jura’s Pizza Parlor has finally found its forever home — the Turlock Town Center, where the business just opened its brand new space.
Jura’s originally opened in Turlock in 1979, and from there has seen many changes over the years. From expanding its first, small location on the corner of South Golden State Boulevard and East Olive Avenue to relocating to an even larger location on the corner of North Center Street and Mitchell Avenue, the restaurant’s loyal customers have followed along no matter where their pizzas were being made.
Now, in the pizza parlor’s most modern location yet, business has been booming since its doors opened on Saturday, serving 8,000 wings in the first weekend alone and exceeding the expectations of owner Papiola Aghassi, who runs the restaurant along with her siblings Jura Aghassi, Flora Aghassi and Nora Aghassi.
“It feels like home and it gives us a feel of our original location, but it’s innovated. We brought it up to this era,” Aghassi said. “When we moved to our second location we lost a lot of customers, and now here they’re all returning and we’re even getting new customers because of the way it looks.
“They absolutely love it and tell us the food is amazing, and now the place looks amazing, too.”
With a new bar that seats over 70 people and features sleek, metallic countertops, two “sports caves” with projectors and comfy couches that can be rented to watch sporting events, 21 high definition TVs throughout the restaurant and even new menu items, both longtime lovers of Jura’s and newcomers to the business alike are sure to find themselves catching a game or celebrating a birthday in the new location frequently thanks to the clean, welcoming atmosphere.
Jura’s has brought back old, favorite menu items that had to be discontinued when they moved from their original space, like its ribs, hamburgers and linguica sandwiches. New items like hot dogs, sandwiches, pretzel breadsticks and pickle fries have also been added, complimenting the Turlock-famous pizza and wings that were already on the menu.
“Since we’re in a shopping center now, we want to be able to serve more than just a pizza,” Aghassi said.
Through the business’ highs and lows, new locations and tremendous success, Aghassi said there is one portion of the Turlock community that deserves praise — the customers.
“All I can say is thank you. I don’t know how to repay our customers because they’ve been through a lot with us,” Aghassi said. “From a small location to opening up next store to moving once and then moving again, the biggest thing we can say is thank you.”