Turlock small business owners will have the opportunity to learn how social media can expand their reach at a free event coming to Turlock.

The Small Business Social Media Summit, a multi-session workshop, is a partnership with Valley Sierra Small Business Development Center and the City of Turlock. The summit will take place at the Carnegie Arts Center from 1 p.m. to 4 p.m. Aug. 29. It will be led by SBDC consultants Tiffany Phillips, social media expert, and Claudia Newcorn, an award-winning strategic marketer.

"It is so important that business owners have a strategic marketing plan in place that caters to their unique audience. Every business is different. What works for one business doesn't work for another, especially on social media. 3.5 billion people use social media daily, and so many different platforms to choose from these days. It's easy to get overwhelmed as a business owner who has to wear all hats. Our goal from our Small Business Social Media Summit is to make sure business owners truly understand who they are marketing to, how to reach them, and how to be efficient while doing it," said Phillips.

 Doors open at 1 p.m. on Aug. 29 and attendees are encouraged to come and go as they please. View the full event schedule and sign up at bit.ly/vssmsummit. There will be an additional webinar for businesses that are new to social media. The Social Media 101 webinar will be live on Aug. 17 and accessible through social media accounts @valleysierrasbdc.

Valley Sierra SBDC is part of the Central CA Regional SBDC Network that, since 2003, has assisted thousands of companies, from start-ups to established firms, with no-cost consulting services, workshops, and assistance in sourcing funds. This has helped to create and retain over 10,000 jobs, as well as making more the $435 million in loans and equity.

For more information about the Valley Sierra SBDC, visit ValleySierraSBDC.com.