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ULTA first of three new businesses to open at Monte Vista Crossings
Ulta pic
A first time ULTA shopper receives a treatment by the stores cosmetics department make-up artist. ULTA Beauty opened its Turlock store at the Monte Vista Crossings shopping center on Friday. - photo by NANCY ANGEL / The Journal

Over 100 shoppers stood outside the doors of a Turlock store on Friday, anxiously awaiting its opening. This sight is usually only seen on Black Friday in November when holiday shoppers line up to get a head start on the season’s best deals. But if the calendar didn’t confirm it still being July, the triple digit temperatures did.

Friday’s deal seekers were welcoming the opening of ULTA Beauty Cosmetic store in the Monte Vista Crossings shopping center.

“We have been busy at the store since the minute it opened,” said general manager Victoria Alvarez.  “We appreciate our customers’ patience for waiting in line in this heat, so as an incentive to them and for our grand opening, we rewarded the first 100 shoppers with a gift card courtesy of ULTA Cosmetics.”

ULTA Beauty is the first in a wave of new stores set to open at Monte Vista Crossings. ULTA is located at the former site of Fashion Bug, near Bed, Bath, and Beyond. The 7,000 square-foot space was expanded to 10,000 square-feet to accommodate the retailer by knocking out and renovating the rear wall of the building.

The Olive Garden Restaurant is currently under construction in the vacant 20-acre parcel south of Kohl's. Clothing store Old Navy is set to take over the 15,000 square-foot former site of Borders, which closed in 2011. Both The Olive Garden and Old Navy are expected to be open by September.

ULTA’s opening not only gave beauty product consumers another place to shop in Turlock, but the store is also helping to employ local residents.

“We currently have a staff of over 20 employees who work our registers and are interacting with our customers by applying beauty products to them.  We encourage people who want to be a part of ULTA Beauty to go to our website and apply online,” said Alvarez.

ULTA Beauty operates 449 stores in 43 states, and has locations in both Modesto and Stockton.

“We offer a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, hair care, skincare, bath and body products and salon styling tools, as well as salon hair care products. We also offer a full-service salon in all of our stores,” said Alvarez.