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A passion for petals
IB De La Fleur 2
Danielle Avila, owner of De La Fleur, does floral arrangements for any occasion and is proud to be located downtown. - photo by NATALIE WINTERS/The Journal

Name of Business: De La Fleur

Type of Business: Flower Shop

Hours: 9:30 a.m. to 5 p.m., Monday to Friday

Location: 111 W. Main St.

Contact Information: 656-7026

Business Specialty: Florals for any occasion

Four years ago Danielle Avila was selling flowers out of the back of her home and today she is proud to own a store front in the heart of downtown Turlock.

At the age of 24, Avila is thankful to be running her own business and has the attitude that she’ll never work a day in her life because she is doing what she loves.

“I’m lucky how everything fell into place,” she said. “This business has really just been a Godsend for me.”

Formally known as Miriam’s Flowers, Avila has transformed the store to give it a more modern, trendy appeal and customizes each floral arrangement.

“Everything is hand arranged,” she said. “Some designs are Pinterest inspired but they’re mostly my own creations.”

The flowers are shipped from Watsonville three to four times a week and Avila is happy to do an arrangement for any occasion.

Avila was bred into a business background as her parents are local watermelon and sweet potato farmers.

“I’ve grown up with a business background and have learned what works and what doesn’t work throughout my own experiences,” she said.

From running a fruit stand on Washington and Fulkerth roads to owning her own flower shop on Main Street, Avila understands what it takes to be successful.

“I’m here faithfully at 7 a.m. every morning and we don’t even open until 9:30,” she said. “It’s amazing that something you’re so passionate about can become your future.”

De La Fleur opened July 1 and Avila wasted no time updating her new shop.  The store front was refaced, painted, features a beautifully staged window display and new stone out front complete with a colorful bed of flowers.

“I see a lot of flower shops that are outdated,” said Avila. “I was excited to bring a fresh look.”

Avila added that she is pleased to be located downtown.

“It’s hard for small business to stay afloat oftentimes,” she said. “But in Turlock it’s different… we have such a great community and downtown is just the place to be.”