Name of business: Envy Fine Clothing
Type of business: Family clothing store
Location: 5 E. Main St., Turlock
Hours: 9 a.m. to 6 p.m. Monday through Wednesday; 9 a.m. to 7 p.m. Thursday through Saturday; 11 a.m. to 6 p.m. Sunday
Contact information: Call 209-632-2752 or text 209-777-5233
Specialty: Name brand half-off sales
History of business:
With the new year came a new location for Envy Fine Clothing in Turlock, whose success in recent years required the business to move into a bigger and better location for 2019.
Turlock’s Envy shop is one of five in the Valley, which includes the original store in Atwater in addition to locations in Modesto, Merced and Riverbank. Envy moved into 227 E. Main St. in 2011 and has already expanded once into the neighboring building. This time, the store’s most recent expansion saw it move down the road into another downtown location, across the street from Central Park.
“We were growing so fast that we felt like we needed a bigger location,” store manager Marissa Medina said. “There’s so much more room here.”
The Turlock Envy has about tripled in size since 2011, Medina added, and is now the largest of the five stores in size after the move. The store carries the same amount of inventory as it did at the old location, but the larger floor plan of the new Envy shop allows customers to better view all that’s available.
“At the old location it was a bit tight. We couldn’t really function and work around things because we were growing so much,” Medina said. “Customers are gravitating toward all of the clothing on the wall now that they can actually see what we have.”
A new design and color scheme were key in the move as well, she said, with lighter colors giving the space a more breathable feel.
“It’s so bright and airy in here now — at the old location it was dark,” Medina said. “It’s a completely different look in here and a new, fresh start.”
Shoppers can easily find Envy’s variety of family, name brand clothing now that things are spaced out in the new location, which ranged from infant to adult sizes. Rather than the dark walls of Envy’s former location, the new space features white walls and gray flooring, allowing light to pour in from the large room’s front windows and illuminate the store.
Medina said Envy was fortunate to find a space large enough for the shop’s needs while still remaining in the downtown core.
“It was very important for us to stay downtown because everything is down here, and anywhere else can feel isolated from the public,” she said. “I think we’re going to be here for a while.”