By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
Turlock firefighters ready to show their pink pride
pink t shirts1
Members of Turlock Firefighters Local 2434 sell custom-designed pink T-shirts to benefit the Bill and Elsie Ahlem Cancer Endowment at Emanuel Cancer Center from their booth at the Turlock Certified Farmers Market. - photo by Photo Contributed

The popular and successful fundraising effort by Turlock Firefighters Local 2434 for breast cancer research is back for another run at turning the town pink.

The Turlock Firefighters Local 2434 are wearing and selling newly custom-designed pink T-shirts to benefit the Bill and Elsie Ahlem Cancer Endowment at Emanuel Cancer Center. The firefighters have been spearheading the awareness and fundraising campaign for five years and have garnered more than $61,000 in donations.

“It’s amazing how much support we have gotten from the community,” said Turlock Fire Capt. Frank Saldivar, one of the organizers of the campaign. “There are people that really look forward to this and seeing the new design. The community has really embraced this fundraiser.”

The firefighters roll out the fund raising campaign each October in recognition of Breast Cancer Awareness Month. According to, about 1 in 8 U.S. women (about 12 percent) will develop invasive breast cancer over the course of her lifetime. In 2016, an estimated 246,660 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 61,000 new cases of non-invasive (in situ) breast cancer.

This year’s shirt features some new designs from Turlock Firefighter Daniel Nenni — and a new shade of pink.

“We are hearing a lot of remarks this year about the color and the design and they’ve all been very positive,” Saldivar said.

The pink T-shirts are $15 and available at Fire Department Administration, 244 N. Broadway; Crivelli's Shirts & More, 310 E. Main St.; Turlock Certified Farmers’ Market from 8 a.m. to 1 p.m. Saturdays at the Stanislaus County Fairgrounds; and the Emanuel Medical Center Gift Shop, 825 Delbon Ave.

The Turlock Journal is challenging local businesses, nonprofit organizations, church groups, service clubs and families to purchase the Turlock Firefighters'  benefit T-shirts and wear them during the month of October.

Send photos of your organization wearing the Turlock Firefighters' pink T-shirts Your photo will appear in the Journal and your group will be entered to win a gift certificate.