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New groomer opens downtown
In business.jpg
Brooke Soares, Vanessa Soares and Rebecca Lindenberg (pictured with Tater and Mac) recently opened their first business venture in downtown Turlock, All Paws Pet Salon. - photo by ANGELINA MARTIN/The Journal

Name of business: All Paws Pet Salon


Type of business: Dog groomer


Location: 116 N. Center St.


Hours: 8 a.m. until all appointments completed, Monday through Friday; Alternating Saturdays.


Contact information: 209-985-9627


Specialty: One-on-one client interaction.


History of business:


The faithful, furry companions who often join their owners for a quick stroll or a bite to eat in downtown Turlock now have a new place to receive some pampering of their own at All Paws Pet Salon.


Sisters-in-law Vanessa Soares and Brooke Soares, along with Rebecca Lindenberg, recently opened the downtown core’s newest business in an effort to branch out on their own. Combined, Vanessa and Brooke have over two decades of experience in the dog grooming industry and wanted to put their experience to use on their own terms.


Lindenberg, who bathed dogs for Vanessa at her previous location, is now learning how to groom dogs and serves as co-owner of the pet salon along with the sisters. All Paws offers services like bathing, full grooming and nail trimmings for dogs, and even welcomes cats.


Located in the heart of downtown, Vanessa said she didn’t realize how perfect the spot would be for a grooming shop until they had actually moved in.


“I love the historic buildings, and everyone is walking downtown all the time. It seemed like a good place to be,” she said. “I didn’t realize how much of a dog-friendly place it was until we got here — I mean, there are people outside at the restaurants who have their dogs right there with them.”


Downtown visitors can now peek into windows at not only clothes they’d like to buy, but at puppies getting a bath thanks to the area’s new addition, as Brooke said that window guests are a frequent at the new shop.


“Everyone always has a smile on their face when they’re downtown,” she said. “Now, they look into our window, wave at us and get super excited to see the dogs on our tables.”


Having their own pet salon has been a dream, Lindenberg said, as the groomers are free to create their own schedules and bring their children to work. This allows the trio to better connect with their clients, Vanessa added.


“We get to be more one-on-one with our client bases,” she said. “They know you’re taking care of their animal, being there for them and they can talk to you like a friend.”