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Oscar Avila and the crew at Cost Less Market on W. Main Street show their support for the Turlock Firefighters' efforts to raise money for cancer research and awareness by wearing the campaign's signature pink T-shirt. - photo by CANDY PADILLA / The Journal

The Turlock Journal is challenging local businesses, nonprofit organizations, church groups, service clubs and families to purchase the Turlock Fire Fighters'  benefit pink T-shirts for cancer research and awareness and wear them during the month of October. T-shirts can be purchased at or at the Turlock Farmers' Market on Saturday mornings and Crivelli’s Shirts and More, both in downtown Turlock, and the gift shop at Emanuel Medical Center.

Send photos of your organization wearing the Turlock Firefighters' pink T-shirts to: Your photo will appear in the Journal and your group will be entered to win a gift certificate.